July 5, 2023

Roc Nation Sports International Announces Expansion To Brazil

London (July 7th, 2023) Roc Nation Sports International (RNSI) proudly announces a significant expansion into the South American football market with the launch of Roc Nation Sports Brazil, created through the acquisition of the prestigious Brazilian football agency, TFM Agency.

Headquartered in São Paulo, TFM Agency currently represents over 100 footballers, including global superstar Vini Jr, who plays for Real Madrid and Brazil. The exceptional talents managed by TFM will now benefit from the same level of service that Roc Nation Sports International provides to its roster, featuring stars like Kevin De Bruyne, Romelu Lukaku, Federico Dimarco, Chris Richards, Axel Witsel and Jack McGlynn.

This strategic acquisition establishes Roc Nation Sports Brazil, seamlessly integrating with RNSI’s international sports division led by President Michael Yormark. Frederico Pena, founder of TFM Agency, will assume the role of President of the Brazilian venture.

Juan Perez, President and Founder of Roc Nation Sports (formed in 2013) says, “In terms of football, Brazil is the centre of it all. I strongly identify with a culture that has such an incredible passion for sport and music. Our influence in this game is growing and this move shows our intentions to the world.”

“By introducing a full-service sports representation service to South America, we are providing a level of service that has never before existed in this market, and one that our players truly deserve,” explains Frederico Pena. “Roc Nation embodies the pinnacle of culture, sports, and entertainment. It made perfect sense to join Roc Nation, elevate our operations, and provide our athletes with comprehensive, global representation.”

Michael Yormark, President of Roc Nation Sports International, expresses his enthusiasm: “It fills me with pride to finally announce our expansion into Brazil. When we started this venture in 2019, I had a lot of ambitions for RNSI. Since then, we’ve grown across Europe, South Africa & the US. This marks a continuation of what we are building here at Roc Nation; ‘Best in Class’ representation for some of the greatest athletes in the world. I’m also super excited that Alan Redmond, our EVP & Global Head of Football will be working closely with Fred Pena and his team to grow our football business worldwide.”

Pena is joined at the São Paulo office by his partners and Vice-Presidents Marcos Casseb, Lucas Mineiro, Renato Martinez, Octavio Rigoni and Thiago Freitas.

Throughout 2023 and beyond, Roc Nation Sports International will continue to strategically expand its global footprint, while changing the nature of sports representation in new markets.