September 29, 2020


Collins Joins Roc Nation To Helm Pepsi Super Bowl Halftime Show on February 7, 2021


New York, NY (Tuesday, September 29, 2020) – The National Football League (NFL), Roc Nation and Pepsi announced today that acclaimed Emmy® Award nominated producer Jesse Collins has been named an Executive Producer of the Pepsi Super Bowl LV Halftime Show, taking place in Tampa, Florida on Super Bowl Sunday, February 7, 2021 

Collins joins Executive Producers Roc Nation following one of the most groundbreaking Pepsi Super Bowl Halftime performances in years, which starred the incomparable stars Jennifer Lopez and Shakira. He joins long time award-winning Pepsi halftime show director, Hamish Hamilton.  

“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision.’ He‘s a true artist,” commented Shawn “JAY-Z” Carter.  “Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”

From CBS’ special John Lewis: Celebrating A Hero to the Grammy Awards to helming the BET Awards, Jesse Collins, Founder & CEO, Jesse Collins Entertainment, has played an integral role in producing many of television’s most memorable moments in music entertainment and has grown his company into one of the most premiere full-service production companies in Hollywood. Beginning with a solid foundation in music and variety specials, his company has set the stage for hundreds of truly unforgettable moments in awards show history with the BET Awards, BET Hip Hop Awards, BET Honors, Black Girls Rock!, Soul Train Awards, ABFF Honors, Dear Mama, UNCF: An Evening of Stars and Love & Happiness: An Obama Farewell among others.

“It is an honor to be a part of such an iconic show at such an important time in our history,” said Jesse Collins, Founder & CEO, Jesse Collins Entertainment.  “I am grateful to JAY-Z, Desiree Perez, the entire Roc Nation family and the NFL for granting me this opportunity.” 

“We are excited to have Jesse Collins join with Roc Nation to executive produce the Pepsi Super Bowl LV Halftime Show,” said Brian Rolapp, Chief Media and Business Officer, NFL. “We look forward to our fans experiencing a memorable performance as part of the culmination of our 101st season.”  

JAY-Z’s appointment makes Collins the show’s first ever Black executive producer.  

Jesse Collins is repped by CAA and Morris Yorn Barnes Levine Krintzman Rubenstein Kohner & Gellman.


For Roc Nation: Jana Fleishman, [email protected] 
For NFL: Traci Otey Blunt, [email protected] 
For Jesse Collins Entertainment: Staci R. Collins Jackson, [email protected]