May 14, 2024

Japanese Music Giant Avex’s U.S. Division Backs Brandon Silverstein’s S10

Avex USA announced that it has made a strategic investment into the artist management company S10 Entertainment, a joint venture between Brandon Silverstein and Roc Nation that was started in 2017. The partnership was announced today by Avex Inc’s global CEO Katsumi Kuroiwa at an investor conference in Tokyo.

Avex USA’s investment establishes a groundbreaking alliance between Japan’s leading music and entertainment company and one of North America’s biggest talent management groups.

S10 Entertainment, the management division of Silverstein’s S10 music and entertainment holding company that also includes publishing and records divisions, has become one of the most prominent independent management companies in America. Recent S10 Entertainment successes include Myke Towers, who is currently celebrating new single “Adivino” (featuring Bad Bunny), which debuted at #1 on Spotify’s Global Chart and followed his 2023 hit “Lala,” the longest standing solo Latin Global #1 in Spotify history.

S10 has six current songs featured on Spotify’s Global Top 50 and has amassed over 40 billion streams and achieved 20 global #1 songs overall.

Since its Los Angeles launch in 2020, under the leadership of CEO Naoki Osada, Avex USA has rapidly and significantly grown its North American operations, across music publishing, record labels and venture investments, while also linking Avex’s global operations with the North American market. Avex Inc. employs over 1,500 people across 11 global offices, representing over 450 creatives in music, film, TV and fashion and promoting over 1,500 shows annually.

The partnership with S10 gives Avex’s Japanese talent access to best-in-class management teams in the US, as they look to develop and break Japanese acts globally, while also providing a unique route into the Asian market for S10 and Roc Nation’s stars.

“We’ve achieved a tremendous amount with Brandon in recent years, and over that time built a great trust between us. We share a lot in common with our respective companies’ DNA, and extending our partnership was a natural and organic step. We are very grateful that Brandon, Jay and Roc Nation have welcomed us into their family and are incredibly excited to create something truly unique and impactful through this partnership.”

  • Naoki Osada, CEO of Avex USA. 

“Joining forces with Avex perfectly extends the S10 and Roc Nation family. Both Brandon and Avex are innovators, and this partnership offers endless possibilities and opportunities.”

  • Jay Brown, Roc Nation Co-Founder and Vice Chairman 

“I feel incredibly fortunate to have globally-minded partners like Jay Brown, JAY Z, and the Roc Nation family. Adding the Avex team to our management ecosystem, following the immense success I’ve had with Avex in our publishing venture, was a natural progression in deepening our ever-growing relationship. Naoki Osada and the global Avex team are a true force of nature, and I am very excited about our next steps together and the limitless potential for global opportunities that our collaboration with S10, Avex, and Roc Nation opens.”

About S10 and Brandon Silverstein

Brandon Silverstein is the Founder and Chief Executive Officer of S10, an innovative entertainment company encompassing the S10 Entertainment management division, the music publishing-focused S10 Publishing, as well as ventures in records, film, and investment.

Silverstein’s work has led to 20 global No. 1 hits, over 40 billion streams, and numerous RIAA-certified albums and singles. He’s organized sold-out U.S. and international tours, negotiated complicated recording agreements, and secured lucrative brand deals that have yielded hundreds of millions of dollars for his roster of artists, songwriters, and producers.

In recognition of his work with S10, he has been featured in Billboard Magazine’s “Power 100” “40 Under 40,” and “Latin Power” lists. Moreover, he has been honored with Forbes’ prestigious “30 Under 30” award, Variety’s “New Leaders,” Music Business Worldwide’s “World’s Greatest Managers” and is a member of Rolling Stone’s Culture Council.

S10 is based out of offices and studios in both Los Angeles and New York.

About Avex USA
Avex USA is the American operation of Avex Inc, Japan’s leading music/entertainment company. AVEX USA oversees Avex USA Publishing, its US record labels, and its Future of Music investment fund from its Los Angeles headquarters, Avex House. Avex’s investment fund was named as one of Billboard’s Top Funds in 2023 following investments in the Justin Bieber and J Balvin endorsed Wave XR, Apple Best App Winner Endel and virtual artist record label Spirit Bomb. Avex USA bridges the worlds of tech, music and finance, while also linking Avex’s global operations with the North American market.