October 1, 2021

Five Epic Hitmakers Unite for PEPSI® Super Bowl LVI Halftime Show

Sunday, February 13, 2022 on NBC

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar Come Together for Once-in-a-Lifetime

Performance in Inglewood, CA

Pepsi and the NFL Join Dr. Dre and Jimmy Iovine in Offering Unique Educational Model

at L.A.’s Regional School #1

New York, NY (September 30, 2021) – Pepsi, the NFL and Roc Nation have assembled a lineup of
trailblazing musicians to perform the Pepsi Super Bowl LVI Halftime Show: Dr. Dre, Snoop Dogg,
Eminem, Mary J. Blige and Kendrick Lamar will take the world’s biggest stage at SoFi Stadium in
Inglewood, CA on Sunday, Feb. 13, 2022, airing on NBC.
The Pepsi Super Bowl LVI Halftime Show marks the first time these five multi-award-winning artists will
perform together on stage, exciting music fans worldwide and holding a special significance for the
greater Los Angeles community, as they host the Super Bowl for the first time in nearly 30 years.
Collectively, these artists have been awarded 43 Grammys and have created 22 No. 1 Billboard albums.
Dr. Dre is widely credited with being one of the most influential figures in hip hop culture and a driving
force behind its mass popularity. While all five artists have deeply influenced this genre of music, each
brings a unique style to the world’s biggest stage for what’s sure to be 12 minutes of unforgettable
As part of the collaboration around the Pepsi Super Bowl Halftime Show, Pepsi and the NFL have also
joined together to support the launch of Regional School #1, a magnet high school in South Los Angeles
that is set to open for students next fall as part of the LA Unified School District. The high school is based
on the nationally recognized USC Iovine and Young Academy, a program founded by Jimmy Iovine and
Andre “Dr. Dre” Young, that will offer a unique educational model focused on the theme of Integrated
Design, Technology, and Entrepreneurship.
In addition to philanthropic support of the project, Pepsi and the NFL will collaborate with the school, its
partners and the local community to develop and deliver community inspired applied learning
experiences and industry internships. “This effort will help develop and inspire the next generation of
entrepreneurs and innovators,” Los Angeles Unified Interim Superintendent Megan K. Reilly said. “We
are excited about the additional opportunities this partnership will bring to our students.”
Marking the third year of this collaboration, Pepsi, the NFL and Roc Nation are excited to bring these
genre defining artists together for a larger-than-life performance of hits from their deep collective
The Pepsi Super Bowl LVI Halftime Show telecast will be produced by DPS with Roc Nation and Jesse
Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also
serving as the strategic entertainment advisors of the live performance.
“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be
one of the biggest thrills of my career,” said Dr. Dre. “I’m grateful to JAY-Z, Roc Nation, the NFL, and

Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an
unforgettable cultural moment.”
“On February 13, 2022, at the Super Bowl LVI in Inglewood, CA, in the new SoFi Stadium, Dr. Dre, a
musical visionary from Compton, Snoop Dogg, an icon from Long Beach and Kendrick Lamar, a young
musical pioneer in his own right, also from Compton, will take center field for a performance of a
lifetime, said Shawn “JAY-Z” Carter. “They will be joined by the lyrical genius, Eminem and the
timeless Queen, Mary J. Blige. This is the Pepsi Super Bowl Halftime Show. This is history in the making.”
“This year we are blowing the roof off the concept of collaboration,” said Adam Harter, Senior Vice
President of Media, Sports and Entertainment at PepsiCo. “Along with the NFL and Roc Nation, we
continue to try and push the limits on what fans can expect during the most exciting 12 minutes in
music; this year’s superstar line-up is sure to deliver a mind-blowing performance.”
“Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so to be
able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick
Lamar will prove to be an epic, unforgettable celebration of the impact hip hop has today,” said Todd
Kaplan, VP of Marketing, Pepsi. “The Pepsi Super Bowl Halftime Show has become a landmark cultural
moment, bringing about some of the most iconic performances over the years – from JLo and Shakira to
Lady Gaga to The Weeknd – and we are thrilled to bring together such an incredible array of talented,
record-breaking musicians to put on a performance for the ages.”
About the Pepsi Super Bowl LVI Halftime Show:

The Pepsi Super Bowl Halftime Show is the most-watched musical performance of the year, with nearly
100 million viewers tuning in to last year’s show. Super Bowl LVI marks the Pepsi brand’s eleventh year
as title sponsor of the Super Bowl Halftime Show and 20th year as an NFL partner. Pepsi has a rich
history and heritage in music, working with some of the most iconic artists in pop culture over the last
several decades. Past halftime performances include The Weeknd, Jennifer Lopez, Shakira, Beyoncé,
Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.

Fans can expect to see more details and sneak peeks leading up to the show; for ongoing updates,
follow @Pepsi on Instagram and Twitter.

For more information about Super Bowl LVI, visit SuperBowl.com.