September 27, 2022

Calvin Klein today launches Calvins or nothing, a new Underwear campaign starring Belgian professional footballer, Romelu Lukaku.

Romelu Lukaku says, “Calvin Klein Underwear has had a place in my wardrobe for years. I have always appreciated their Underwear for its style, the way it fits so perfectly and its comfort.

I feel great whenever I’m recognized for my style on and off the field. Being approached by an iconic fashion brand like Calvin Klein to be the face of an Underwear campaign is an honour.”

Shot by Gray Sorrenti, the campaign captures each star in simple, yet striking black and white portraits. The campaign reflects the elevated, considered designs of its latest Underwear collection and channels the brand’s minimal, impactful aesthetic. The images and videos convey the brand’s signature style, strongly rooted in

The deal was facilitated and brokered by Roc Nation Sports International, who represent Romelu Lukaku.

New refined and casual styles include Embossed Icon, featuring a new logo treatment, and updated Modern Cotton silhouettes that reimagine our classic Underwear offerings. Bonded Flex introduces wire-free support in an innovative seamless knit, and CK Black features a minimalist take on seductive, graphic lace.

The campaign launches globally today, September 27, and is available to shop on

Campaign Credits:
Directed and Photographed by Gray Sorrenti

Calvin Klein Introduces "Calvins or Nothing" Underwear Campaign Starring Romelu Lukaku