J Balvin

Global superstar, entrepreneur and committed mental health advocate, J Balvin, is a highly decorated music icon with wins across Billboard Music Awards, American Music Awards, Latin GRAMMY’s and many others. As a Latinx artist, he has steadfastly broken cultural barriers and become one of the Top 10 most-streamed artists globally developing legions of fans worldwide. Hailed by Billboard as "the biggest breakout act Latin music has seen in many years" and Pitchfork as "the face of modern Reggaeton," Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace that transcends genres. The 2017 chart-topping, “Mi Gente” with Willy William, and subsequently a remix with Beyonce, reached global success serving as a nod to cultural pride. His 2020 surprise performance as part of the Super Bowl halftime show with JLO and Shakira was history making with an all Latinx lineup. His latest album, JOSÉ, arrived on the heels of an eventful summer,
following the release of chart-dominating singles "Qué Más Pues?" featuring Argentinian singer María Becerra, "Que Locura," and "In Da Getto" featuring Skrillex.

In March 2022, Balvin teamed up with music icon, Ed Sheeran, to combine their unparalleled talent and musical prowess to deliver an unprecedented musical collaboration. The newly released 2-song EP, featuring titles, “Sigue” and "Forever My Love,” soared to the top of the charts and have their combined fanbases wanting more. Both songs recently topped Latin Billboard’s Airplay Chart with “Sigue” being Balvin’s 35th #1 at Latin Airplay, more than any
other artist in history, cementing him as Latinx music's biggest success story of the decade. Balvin’s most recent music collaborations include “Voodoo,” a trilingual anthem (Hindi, Spanish, English) with Indian superstar, Badshah, and producer/artist, Tainey; “Nivel de Perreo,” featuring emerging Colombian artist, Ryan Castro; and the Murda Beatz summer hit, “No Más,” also featuring Quavo, Anitta, and Pharrell.

In June, Balvin ignited the stage in front of an impressive audience at Pharrell’s debut “Something in the Water” music festival in Washington D.C. Balvin, part of the remarkable, star-studded lineup, closed out the 3-day music festival with some of his biggest hits. José is currently looking forward to sharing his music with his fans around the world with upcoming shows and festival performances, both domestically and internationally. His highly anticipated
Latin American tour kicks off this October. He will be performing in Brazil for the first time, Argentina, Peru, Chile, Paraguay and Uruguay. Tickets are now on sale.

Earlier this year, Balvin was honored with the coveted Agente de Cambio Award for his mental health advocacy and creative innovation at the 2022 Premios Juventud in San Juan, Puerto Rico. He also took home the award for Video with Best Social Message for “Niño Soñador.”

In addition to his many successes in music, J Balvin has been one of the first Latinx’s to forge partnerships with notable brands across lucrative categories. In 2019, he became the first male Latinx lead with a GUESS campaign. In May of this year, he dropped his second collaboration with GUESS, called Amor, which was created with the goal of bringing attention to the important mental health discussion that he’s always kept as a priority throughout his career. In 2020, the J Balvin x Air Jordan 1 collaboration was announced, which made Balvin the first Latinx artist to have an official collaboration with the iconic Jordan Brand. It was such a success that the second collaboration with Jordan Brand which launched in September, with the sneaker selling out the first day. His knack for personal style and pioneer trends frequently finds him in the front row of fashion shows across New York and Paris with brands such as Louis Vuitton and Dior. He made his coveted Met Gala debut in 2021 with Moschino and returned in 2022, dawning an awe-inspiring Ralph Lauren design. Additionally, Balvin also received the prestigious Global Style Icon Award at the 2022 Accessories Council’s Annual ACE Awards for his distinctive style and bold use of jewelry, hats, and other accessories.

An avid gamer, Balvin also created skins with Fortnite as part of their “Icon Series.” Earlier this year, Balvin teamed up with global play and entertainment company, Hasbro, for a limited-edition version of its Monopoly game which is available now. Balvin, who is known for his colorful style and smiley face design which he incorporates into this one-of-a-kind board, becomes the first globally recognized Latin star with his own Monopoly game.

J Balvin has always held a strong passion for mental health awareness and the importance of mental health resources. At the Wall Street Journal’s 2022 “Future of Everything” Festival, Balvin announced the creation of OYE, the new bilingual, interactive wellness app which launched in September.

Looking to mentors who went from artists turned moguls like Jay-Z and Pharrell, J Balvin’s goal is to inspire other Latinos to dream big and work hard to uplift themselves and their communities.